Let’s be honest...
If you’ve ever looked at your Instagram feed and thought,
"Do I need a ring light, a matching aesthetic, and a 10K following just to make money?"
...you’re not alone.
Spoiler alert: You don’t.
As someone who’s built a growing online business without viral dances, trending audios, or pretending to be someone I’m not—I’m here to tell you: you don’t need to be an influencer. You just need to be consistent, relatable, and strategic.
Here are 3 things you can start doing this week (even if your audience is mostly your mom and your old coworker Karen):
This doesn’t mean trauma dumping or turning your Instagram into a diary.
It just means showing up as YOU.
✅ Why did you start your biz?
✅ Who do you help?
✅ What lights you up about what you do?
No one buys from a mystery. The more people feel like they know you, the more they’ll trust you—and that’s when they buy.
Not a robot. Not a walking sales pitch. Not “Hey girl, I thought of you…”
No weird scripts. Just real messages from one human to another.
Ask questions. Compliment their dog. If you wouldn’t say it out loud at Target, don’t say it in DMs.
I know your pet is adorable and that latte art is impressive...
But what your audience really needs is a solution to their pain point.
Think:
✔ “How can I help my ideal customer feel better today?”
✔ “What’s a common question they ask?”
✔ “What’s something they’re struggling with that I’ve figured out?”
Then post that. Consistently.
Let’s Wrap It Up…
If you’re sitting there wondering how to grow your business while running your kids to practice, cooking dinner, and avoiding your overflowing laundry pile—this is your reminder:
You don’t need to be an influencer. You just need a plan.
And good news—I've got one for you 😉
✨ I break it all down step-by-step in my free Cold to Sold Masterclass.
It’s perfect for busy moms with small audiences who are ready to actually make money.
You've got this!
💜 Your Side Hustle Coach,
Jen
Oh and as a thank you for stopping by, here are a couple of other FREE resources for you to use in your Network Marketing business:
✅ Need more engagement on social media, who doesn't right? Grab my 30 Engaging Post Ideas.
✅ Grab my ChatGPT Prompt Sheet below to help you find your ideal buyer and sell more ⬇️