If the mere mention of the word "follow-up" sends you running for the hills or you're caught in a cycle of prospect follow-up procrastination, then buckle up, buttercup. This post is just the lifeline you need!

Let's chat about the legendary fortune in the follow-up.

This might sound like a cliche, but it's a cliche for a reason.

Get this: Only 2% of sales are made on the first contact with prospects. But, and here's where it gets interesting, a mind-blowing 🤯 80% of sales happen between the fifth to twelfth contact. Now, that's a plot twist! Yet, nearly half of all salespeople don't follow up with a prospect more than once.

So, if you're not following up, you're basically leaving a truckload of cash on the table.

Now, don't stress it if you've reached out to someone about your product or service and they didn't jump on board right away.

We've all been there!

A super-easy approach is to ask if you can keep them in the loop for future deals or events. People always say yes to this, I mean who doesn't want to be kept in "The Loop" right? And they always appreciate that you asked.

This is known as 'permission marketing', and it's like getting a backstage pass to continue to connect with your prospects without looking or feeling like a weirdo 😜.

Here's a script for you: No problem! Would it be ok if I kept you in the loop for exclusive offers and events?

I mean would you say no to that?

Now for the Fun Part, the ACTUAL Follow-Up (that you are not scared to do now, right).

But first here's my easy follow-up formula:

✅ Connect The Dots

✅ What's In It For Them (WIIFT)

✅ Ask A Question

Connecting the dots reminds them why you are messaging them.

WIIFT is the sale on the product or an invite to an event.

Ask them a question.

Here's how it looks: Hey Jane, OMG remember that weight loss product we chatted about last month, it's going on sale tomorrow and it's $20 off. I wanted to keep you in the loop. Can I send you the deets?

Or: Hey Jane! I know the timing wasn't right when you last looked at the business. We are having a quick 15 minute event this week for people to learn more. We are also raffling off some fun prizes for those that attend live. Just keeping you in the loop. Wanna come?

By asking for permission to keep them in "The Loop" makes it "Not Weird" when you Follow Up!

I did a training on this in my Social Media Strategies Facebook Community if you want to check it out.

I hope this was helpful!